Capturing the Most Powerful Market - Moms
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Moms control 85% of all household spending. Moms hold the biggest influence on what brands their children will buy. Moms have strong online networks and rely on referrals from other moms. Make a mom happy and you’ve got the whole family plus all of her friends as new members.
What is your company doing to capture this crucial market segment? Learn how one company steadily increased their customer base and lowered the average age of their new customer by targeting the most influential person in the family - the mother of the household. We will also discuss other success stories from companies such as Toyota, USAA and Sauza Tequila.
Why should you Attend: Moms control 85% of all household spending. Moms hold the biggest influence on what brands their children will buy. Moms have strong online networks and rely on referrals from other moms. Make a mom happy and you’ve got the whole family plus all of her friends as new members.
Areas Covered in the Session:
Who Will Benefit:
- Determining best target market for your company
- Using online means to reach your target market
- Case study of using a spokesperson to increase market share
- VP of Marketing
- Marketing Directors
Shari Storm spent 16 years as an executive at a Seattle area credit union, where she oversaw marketing, IT, sales, investment services, innovation and strategy.
Her proudest accomplishments at Verity Credit Union included being named an Innovator of the Decade by Net.Banker, heading up the successful Verity Mom campaign, being the first financial corporate blogger in the US, being featured in American Banker magazine, participating on Filene's prestigious i3 program and developing a financial counseling system that saved the credit union millions of dollars during the financial crises. Verity was repeatedly voted a 'best place to work' in several publications.
She published her first book, Motherhood is the New MBA: Using Your Parenting Skills to be a Better Boss in 2009 through St. Martin's Press. With almost 7,000 copies sold, it has been translated into Mandarin and has been purchased for publications in four countries.
The book has received tremendous press, including Time and Redbook magazines, Martha Stewart's radio, BusinessWeek online, the Costco Connection and the cover of the Metro News New York, to name a few. The book jacket includes endorsements from a Pulitzer Prize winner, a producer of the TV series 24 and the chair of the board of PCC Natural Markets.